As for my sister, her major health concern for women was healthy body composition and adequate exercise for a healthy heart. It is a well known fact that heart disease is the number one deadliest disease worldwide.
My own concern for women is more emotional/mental than physical. For a woman to successfully beat a life threatening illness or successfully maintain a healthy body composition, or whatever the challenge may be, they must first believe that they are capable of succeeding.
I think that people relate best to the challenges they face. My mother is a breast cancer survivor who still struggles with the medical costs five years later because her insurance was limited in its coverage. My sister is at a point in her life where her goal is to achieve a healthier body composition and some of her friends are beginning to experience heart health challenges. I have struggled with self confidence my whole life, so it is easy for me to recognize it in others and the important role it plays in any story of success.
American Cancer Society (ACS), 2009. Retrieved January 24, 2009 from http://www.cancer.org/downloads/PRO/BreastCancer.pdf
